02 Short video+ Although short videos are less interactive and real-time than live broadcasts, their advantages lie in fragmented production, rich content, and good dissemination. According to data from the China Network Audiovisual Program Service Association, the market size of my country's short video industry reached 46.71 billion yuan in 2018, an increase of 744.7% from 5.53 billion yuan in 2017. It is expected that in the next 1-2 years, the market opportunities in the short video industry will continue to increase, and content consumption and advertising revenue will further drive the market size. By 2020, the market size may reach 60 billion yuan. From papi sms marketing service sauce, a "beautiful and talented woman", to the Huanong brothers who eat bamboo rats in a fancy way, to Li Ziqi, the "idyllic goddess", short videos have created batch after batch of Internet celebrities. Even Kang Hui, the first brother of CCTV, joined the short video army, and the first vlog quickly became a hot search. In recent years, the central media represented by People’s Daily, Xinhua News Agency, and CCTV News have also followed the trend of the times, and successively entered short video platforms such as Douyin
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