Advertising Continue reading below Show how SEO can listen to customers Site owners need to pay attention to what people are looking for and not finding on their sites, rather than just knowing which leader ranks the highest and makes the most noise. The first step is to perform a site audit. Quantify and prioritize content using data To determine what content matters, look at search volume, competitiveness, current ranking, and level of effort required. This will help you determine what type of content should be created or updated and in what order you should do it. He also recommends having lunch and learning how to get content writers familiar with SEO (I would say learning has to be a two-way street - SEOs also need to understand the purpose of content marketing so you don't end up with a bunch of content just for SEO value.
Request a spot on the content cue board This was one of his last recommendations, but one of the most important in my image masking service opinion – and also something we started doing here at SEJ. Invite your SEOs to the content ideation table. This way you can discuss gaps in your content. Advertising Continue reading below Akin Tosyali of Grainger Integrating SEO & Content Marketing from Search Engine Journal The Networking Reception After all the introductions we went to the rooftop bar for some networking and a fantastic view of Lake Michigan and the Chicago skyline. We'll post more photos in a few days, but here's a preview of the view. Stunning! image1 We missed in Chicago? Join us in New York on November 2! The SEJ Summit Chicago was a fantastic day.
The presentations were filled with really helpful tips that were much more detailed than the typical "Just create great content and they will come!" kind of advice. If you missed our Chicago event, you still have a chance to attend the SEJ Summit in 2016. On November 2, we will be at the Times Center in New York for our final summit of the year. Advertising Continue reading below Confirmed speakers for this event include Google's Maile Ohye and John Brown, and Classpass CFO Joanna Lord. Content Marketing: It's vital for your online presence, but it also takes time. If you asked many marketers, they would tell you that content is simply a vehicle for traffic and engagement and it doesn't matter how long it took you to write it. You just need to 'get something out'. And they are right: right? They actually couldn't be more wrong. Even though they know content is important, too many marketers view it as a sprint rather than a marathon.