For example, if you are currently using an eBook, you can try recording yourself reading the eBook and creating an audiobook. Then you can test which of these drives the most conversions. Opt for up-selling (or cross-selling) Most CRO opportunities focus on the primary sales goal, but there are also plenty of up-sell and cross-sell conversion rate testing opportunities. Here are some opportunities: Before the purchase (or prospect's submission) is complete, suggest other items that the customer might like. Suggest features and add-ons the customer might want to access before completing the purchase.
Before the purchase (or lead submission) is complete, suggest other products that meet the customer's needs. After purchase, provide content and information about other relevant products and services. Focus on ongoing engagement After purchase, try jewelry retouching service to provide additional content to ensure customers get the most out of their purchase. After purchase, create opportunities for customers to share their purchase or experiences with your product. After purchase, invite customers to follow your
social networks and provide feedback on products or services. Review traffic quality If you've tried and tested your pages and still find that your conversion rates are quite low, the traffic may not be as relevant as it could be. Take a look at your analytics platform to determine if there are any traffic sources or keywords that aren't performing as well as others. Then dig further from there. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.