Like all successful campaigns, a direct mail piece must be developed that Latest Mailing Database contains a powerful, time sensitive offer. However, it also needs to include a unique additional "call to action", such as: "The first 100 people that pre-register by texting Latest Mailing Database the letters DEALER to 3xxxx on their cell phone will receive an additional $250 off the purchase of a new vehicle and be automatically registered to win a 42" plasma TV."
The direct mail piece is then sent to the customers and Latest Mailing Database prospects in the dealership's database as well as emails Latest Mailing Database messages to the same in house list, prior to the scheduled event. Additionally, emails can be sent to a specific local opt in email database supplied by an email list vendor in order to increase the local market penetration.
Strategic Text Messaging Works A series of follow up text messages Latest Mailing Database are then sent to every customer and prospect in the dealership's database that has a cell phone number. These text messages must be short, concise alerts reminding Latest Mailing Database recipients not to forget the sales event.