I am not trying to scare you off creating high-quality content; I am just trying to prepare you for the potential investment. You should absolutely be creating this type of high-quality content, but you should also be dipping your toe in to test what works for you. The key question you need to ask yourself is, “would you hand over your contact info for this content?” Then ask other people the same question. You could be using this content to drive people’s traffic to your site or other channels in some instances. Then you have to ask yourself, “Is this content I would search for?” Now, if this sounds daunting or you don’t have the manpower to support this type of initiative, plenty of marketers are willing to help. Having a seasoned veteran perform some of these tasks for you can be beneficial as it gives you a standard. Then when you are able or willing to take it in-house, you know the level of quality to aim for.
A common complaint heard around the industry is that their blog doesn’t generate enough leads or traffic. Or it is generating traffic, but that traffic isn’t converting into leads for the business. There is a hard reality to this, and it Business Phone List can be summed up into one helpful tip. Be better. Have a plan for what you plan to talk about and execute it. Don’t just take someone else’s thoughts and put them on your paper; describe your own experiences. The key here is to write your posts in such a way it can be read by other humans. That may seem vague and obvious, but it can make all the difference. This boils down to that most industry professionals don’t want to read line after line and blog after blog of strictly technical and analytics writing.
We have all read that one blog that you wish they would just explain to you or discuss the topic like having a conversation. This type of writing is very difficult to read and stay interested in. If you write like you are having a conversation, it is much more engaging and will get the same point across. The only difference in the outcome is your readers will actually get to the end of your article. Typically speaking, social media has always been controversial when it comes to B2B companies. But the truth is, social media is a great source of leads if you know where to look. Looking into online communities on social media platforms in order to target your audience can be a lead-rich avenue. More often than not, these groups forbid posting solely promotional content, so take a look at the rules and guidelines beforehand.