Everyone is talking about artificial intelligence in business these days. The adoption of advanced technologies such as chatbots, complex algorithms and robots is a hot topic. While the evolution of machines in the workplace is as exciting as it is unsettling, the success of modern business still relies heavily on humans. The truth is, people buy from people. Research consistently shows that a happy workforce is more engaged, creative, productive, motivated, and successful , and while the connection between employee happiness and customer happiness isn't groundbreaking, it's more relevant today than ever. For one thing, millennials have been dubbed the “job jumper generation,” with 91% expecting to stay in their current job for less than three years.
On the other hand, millennials who think they work at a great company are 25 times more likely to plan for a long-term future at that workplace. This means recruiting and retaining talent is a bigger challenge than ever, but getting it right can be the employee email database difference between a struggling startup and a thriving business. So how do you create a company culture that retains employees over the long term, while strengthening your brand following and ultimately your bottom line? The human factor We naturally make decisions based on the people we love. When I was a kid I always wanted the latest Adidas football boots, not because they were better quality or better value for money than Nike or Puma, but because my childhood hero, David Beckham wore them. How to create a company culture that attracts (and keeps) top players It's not just children who are so easily swayed by people they admire and respect. In 2017, Influencer marketing has become one of the biggest marketing buzzwords, as the industry's billion-dollar latest research from Nielsen found that only 33% of consumers trust ads, while 90% trusted peer recommendations. The same rules also apply in a business-to-business context.
When choosing an agency or partner, clients want a team of people who get along well and stimulate everyone's creativity and performance. They want to join a great corporate culture and work with people who make work challenging, interesting and fun. Being good at what you do is of course also important, but when your competitors are also good, it's your people who make the difference. But working with people can be a lot harder than creating a great product or sales funnel. Here are some basic strategies you can use to keep your team performing at the highest level. Note: If you're struggling to find a team of top performers who will move your organization forward and stay for the long haul, consider working with a mentor who has successfully built and scaled multiple businesses. Click to get instant access to our free ebook, the "Ultimate Step-by-Step Guide to Finding a Mentor" Embrace flexibility.