How do you use the results Just because a marketing channel has incremental value doesn't mean you should advertise on it. To get a better idea of the value, you can look at the cost per incremental conversion or at the incremental value / cost (ROAS or POAS). When you have determined the value, you can trade on it. If some of your campaigns have less value, for example retargeting compared to prospecting, or branded compared to non-branded search, you can decide to bid differently. It could also help you with the effectiveness of a total marketing channel and whether advertising on marketing channels makes sense for your brand. For example, think of social media channels such as TikTok or Reddit. The impact of performance marketing is largely due to the correct measurement of results. Incremental value should not be missing here.
Do you have experience measuring the impact of this value yourself, or do you have questions about this? Share your experience or leave your comment below this article. If you 'do anything with communication', you probably know them, the prejudices about the Fax Number List profession that you get thrown at you. Both at work and in private. People around you usually don't understand what communication actually means and often underestimate it. This occasionally leads to frustration. Recognizable? In this article I share the 6 prejudices that communication professionals are tired of.
For the communication professional himself and to clear up misunderstandings. Last week we shared a post on LinkedIn and Facebook asking 'which prejudices irritate you most as a communication professional?' Soon a lot of (recognizable) reactions came in. This article has come about from your frustrations and my own experiences. Communication? Then you can speak very well 'You do something with communication? If your friend is lucky, you can probably talk very well!' Yes, that's one I've been told many times.