However, with the global trend of increasing female lovers year by year and younger ethnic groups, the trend of whisky preferences is changing silently, and phone database at the same time, it affects the future plans of international wineries to launch popular wines. One-third of female lovers strongly influence the trend of whisky market According to the "Whiskey Drinking Habits Survey" conducted by the TNL Research Key Issues Research Center on July 11-12 for Share Party members aged over 30, after analyzing 376 valid questionnaires, it was found that 40.9% of the respondents had
The habit of drinking whisky, and the ratio of men and women has reached a spectrum of close to 2:1, it is obvious that women have grown to one-third of the proportion of whisky lovers, and their flavor preferences will definitely be more marketable. Flavor Preference Survey Photo Credit: TNL Brand Studio However, further inquiries about whisky flavor preferences can provide a glimpse of the similarities and differences between men and women. In recent years, Taiwanese people generally prefer whisky with a sweeter flavor and easier to swallow, and those with a fruity flavor are the most popular among respondents (57.4%), followed by honey flavored wines (36.3%) .
As for the more unique smoky flavor, after the interview, 35.9% of men like it, but only 14.5% of women can accept the difference. When it comes to whisky with a sweet flavor, the name of Balvenie single malt whisky will inevitably come to mind for those who are well versed in whisky. The Balvelegendary head bartender, David C. Stewart, uses nearly 60 years of experience and deep craftsmanship to bring the signature "sweet honey" flavor to every Balve whisky. There is a consistent but unique presentation. And David Stewart is even more admired for his invention of the "cask finish" process in the 1980s: