Do you implement the social media marketing purely globally or are there also local trains This is controlled globally from the service center but a very large number of our bookstores also have their own Instagram page or their own Facebook presence. How does it work I can imagine that there are sometimes conflicts between global and local perspectives. We are in close contact with our bookstores which means we provide some of the advertising material or give tips on our campaign planning. That way local stores can hook up if they want to. On the other hand they have the opportunity for example to post pictures from the bookstores such as the new seasonal table in order to be a little closer to the stationary customers.
On other levels when it comes to customer support how do whatsapp mobile number list you organize that The competence of our booksellers is incredibly important. This means that although customer inquiries are received by us in customer service they are forwarded directly to the relevant bookstore especially in the case of stationary topics. You are a big brand with many customers. Is there this direct line for example that the customer knows Mr. Müller from the bookstore in Berlin and speaks to him personally Yes in any case. There s a lot of walk in customers but there are also the regular customers who are greeted by name Although we are a large book retail company we have a strong local connection.
We have all learned or have known for a long time that digitization is incredibly important.Against this background a final question What are the tools that play a particularly important role for you or for you in marketing Everything that can be used to bridge the gap between online and stationary business. On the one hand it s about making all the information relating to stationary business available online. In addition of course I can keep in touch with the customers for example by e mail or push notification of course only if they have given their consent. And then there are the digital payment options companies can offer added value for example by allowing customers to use digital services such as an app to pay.