We must grasp the distribution, processing and reuse of content to achieve the best conversion. 5. Iterate on user feedback I know that everyone has heard the word "closed loop" badly, but executive email list things like content are not like performance, and there are solid figures to speak. Content is a process of continuous iterative improvement. Only by introducing feedback can the operation strategy of content be continuously revised. 3. Content is the top executive email list priority of To B companies To sum up, I hope you no longer interpret the content as an article or a PPT in a narrow sense, but as a way of presenting the organizational knowledge system.
I have always believed that To B's products have a soul, and this soul is the knowledge system behind the product. Theoretical knowledge referenced in the product design executive email list stage/solutions accumulated during user research/methods during deployment and implementation/wonderful ideas used by after-sales customers... These things constitute the knowledge barriers for enterprise service products and executive email list competitors. Competitors may be able to copy your product form completely, but what's next? How to make customers successful? This answer is the pit that the enterprise has stepped on.
And the manager's sleepless thinking, which is the most precious thing of the enterprise; content operation is to organize this set of things and carry forward it. Of course, the executive email list most typical application scenario of content is content marketing. Looking back at the market activities of SaaS manufacturers in these years, we will find that apart from Dingding, there are really not many people who spend a lot of money on advertising. The reason executive email list is nothing more than expensive. From the earliest media advertisements to the later Baidu to today's headlines, the cost is very high. This puts forward higher requirements on the conversion rate of content operations.