A study carried out by Twitter in alliance with Annalect showed that 40% of consumers have already bought a product or service on the Telephone Number List recommendation of a digital influencer on Twitter. Thus, you are beginning to realize the power of influence of these Internet personalities. The same study revealed that the possibilities of purchase Telephone Number List increase more than five times when users receive recommendations from both brands and influencers. In addition, 49% of users trust these personalities on the social network. Women and young people follow more influencers than men and older people Here we bring you Telephone Number List some data that reveals the predominant profile of influencer followers.
There are influencers and followers of all niches and profiles, but data from the Influence Marketing Hub shows that there are more Telephone Number List women than men following influencers. In addition, young people follow more Telephone Number List influencers than older ones. In the younger age groups, the disparity between women and men is more evident. Between 16 and 24 years old, 33.1% of women follow influencers, compared to 25.1% of men. Between 25 and 34 years old Telephone Number List there are 26.1% women and 21.9% men.
In the graph below, you can see all the data. influencer stats 91% of sponsored post engagement on Instagram comes from Telephone Number List micro-influencers Do you think that the big influencers dominate brand campaigns? So, you should know that micro-influencers have been gaining ground, and it is not by chance. Your audience is smaller but more Telephone Number List focused favors follower engagement. According to the State of Influencer Marketing 2022 report, conducted by Klear, 91% of engagement on sponsored Telephone Number List posts was with content created by micro-influencers.